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CELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2024 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

COMMUNICATIONS DIRECTORA MESSAGE FROM LINDSAY KELM4

Q1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'5Update

FISCAL 2024JANUARYFEBRUARYMARCH6UpdateSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'Q4 Wines of BC Content Tracker

FISCAL 20247UpdateSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

FISCAL 20248Update continued...STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'BC WINE CONSUMER SEMENTATION TOOL

Q1Q2Q3Q4UpdateFISCAL 20249STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

UpdateQ1Q2Q3Q4FISCAL 202410‑STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'JUSTIN PASUTTO

UpdateFISCAL 202411x2x3Q4 Media ActivitySTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'Q4 FOCUSx2

12Q4 BC Wine in the NewsFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

FISCAL 202413UpdateSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Update.FISCAL 202414‑TASTE CANADA - NEW YORKSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

FISCAL 2024UpdateSTRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS15VANCOUVER INTERNATIONAL WINE FESTIVAL - SUSTAINABLE FUTURE OF BC WINE SEMINAR

Q1Q2Q3Q4FISCAL 2024Q1Q2Q3Q4Update16STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

FISCAL 2024Update17CINDY YUUpdateSTRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

FISCAL 2024Q1Q2Q3Q4Update18STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM19Update

FISCAL 2024#BCWine#HerestoBCQ1Q2Q3Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM20Update continued6,710 followers+10.3%21,700 followers -0.5% decline39,000 followers +5.4%659 followers+41.7%687k views+300%

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM21UpdateUpdate

FISCAL 20240 5000 10000 15000New Users 99Total Users 16721GeoLocations 729Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM22Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM23UpdateRead the BC Wine Tourism Strategy

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM24UpdateSIP SMART: UNVEILING THE HEALTHYSECRETS BEHIND BC WINEREAD THE BLOG

FISCAL 2024Winery Channel Litre Growth - Sales, R12Q1Q2Q3Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM25Update

0102030405060Q1 Q2 Q3 Q4FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP26010203040506070Q1 Q2 Q3 Q4CEO UPDATEWEEKLY UPDATE

FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP27WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTSUpdate continued...WINES OF BC EXPLORER APP MEMBER WINERY ENGAGEMENTQ1Q2Q3Q4

INSIGHT CONFERENCE 28FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdate

INDUSTRY RECOGNITION AWARDS 29FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdate continued...

30FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdateUpdate

FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS31DBC CO-OP MARKETING PROGRAMDBC X WGBC CULTIVATING EXPERIENCES PROGRAMUpdate

32FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTSUpdate

FISCAL 2024Q1Q2Q3Q4STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES33Update

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES34UpdateBehind the Label

FISCAL 2024Q1Q2Q3Q4STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES35Update

Q1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET36Update

Wines of BC Ambassador Program - Trade ProfessionalsQ1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKETUpdate37DOING BUSINESS WITH THE BCL EVENT

Thank you for reviewing this Q4 issue of Celebrate the Wines of British Columbia for FY24. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476