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CELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2024 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

COMMUNICATIONS DIRECTORA MESSAGE FROM LINDSAY KELM4

Q1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'5Update

FISCAL 20246UpdateSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

OCTOBERNOVEMBERDECEMBERFISCAL 20247Q3 Wines of BC Content TrackerSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'Engage with our channel @WinesofBC, tag us and use #BCWine #HerestoBC

FISCAL 20248UpdateSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Q1Q2Q3Q4UpdateFISCAL 20249STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

UpdateQ1Q2Q3Q4FISCAL 202410‑STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'ROD PHILLIPS

UpdateFISCAL 202411x2x1x1Q3 Media Activity ReportSTRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'FALL FOR BC CAMPAIGN

12Q3 BC Wine in the NewsFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

13‑Update.NEW YORK WEBINARFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

FISCAL 2024UpdateSTRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS14SWIRL MEDIA SEMINAR – CROSSROADS: A SWOT DISCUSSION ABOUT THE FUTURE OF THE BC WINE INDUSTRY

UpdateQ1Q2Q3Q4FISCAL 202415STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

Q1Q2Q3Q4UpdateFISCAL 202416STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

FISCAL 2024Update17BEST BC WINE LIST FAM TOURUpdateSTRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERSGUILDSOMM

FISCAL 2024Q1Q2Q3Q4Update18STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS

FISCAL 2024SWIRL AROUND BC MEDIA & TRADE TASTING19STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERSUpdate

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM20Update

FISCAL 2024#BCWine#HerestoBCQ1Q2Q3Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM21Update continued6,080 followers+34%21,800 followers -10% decline37,000 followers -5.2%465 followers+25%687k views+300%

FISCAL 2024The VineSTRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM22Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM23Update continuedx5TASTE & TERROIR BLOGx19

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM24Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM25Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM26UpdateNew images available for winery use

FISCAL 2024Winery Channel Litre Growth - Sales, R12Q1Q2Q3Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM27Update

Q1 Q2 Q3 Q40102030405060FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP28Q1 Q2 Q3 Q4010203040506070CEO UPDATEWEEKLY UPDATE

FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP29WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTSUpdate continued...WINES OF BC EXPLORER APP MEMBER WINERY ENGAGEMENTQ1Q2Q3Q4

30FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPWINEMAKERS & VITICULTURISTS FORUMUpdate

31FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdateUpdate

FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS32UpdateRead the BC Wine Tourism Strategy

33FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTSUpdate

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES34Q1Q2Q3Q4Update

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES35UpdateBehind the Label

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES36Q1Q2Q3Q4Update

Q1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET37

FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKETUpdate38Wines of BC Ambassador Program - Trade ProfessionalsQ1Q2Q3Q4

Thank you for reviewing this Q3 issue of Celebrate the Wines of British Columbia for FY24. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476