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Q3 ReportOctober, November, December 2022CELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2023 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

MARKETING DIRECTORSWIRL AROUND BC TASTING EVENT FEEDBACK4

COMMUNICATIONS DIRECTORA MESSAGE FROM LAURA KITTMER5

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'6WINTER TOOLKIT & LIVING THE BRAND

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'7CORNUCOPIA WHISTLER PARTNERSHIP

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'8EXPLORER APP E-BLASTS

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'9x1'CELEBRATING THE 2022HARVEST SEASON NOWUNDERWAY'x1'WINE GROWERS BRITISHCOLUMBIA RELEASES BC VINTAGE GUIDE'

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'10x1 x6 x6

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'11TASTE CANADA SINGAPORE - TRADE & MEDIA TASTING AND MASTERCLASS

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'12

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'13WGBC Q3 CAMPAIGN THEMATICS - AGRIFOOD COLLABORATIONSDRIVE TRAFFIC TO WINEBC.COM - Page Views by Quarter

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'14WGBC Q3 CAMPAIGN THEMATICS - AGRIFOOD COLLABORATIONS WGBC Q3 CAMPAIGN THEMATICS - BUY BC FUNDING

CAMPAIGN ACTIVITYOCTOBERNOVEMBERDECEMBERFISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'15Q3 Campaign Activity Tracker

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS16HOSTING AMBASSDOR LEVEL TWO IN CLASS LEARNING EVENTS

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS17AMBASSADOR PROGRAM ASSET DEVELOPMENT

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS18

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS19SWIRL AROUND BC MEDIA & TRADE SEMINAR - EXPRESSIONS OF PEOPLE, PLACE, AND TIME

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS20SWIRL AROUND TRADE TASTING EVENT

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS21HOSTING KEY MEDIA IN REGION - GUILDSOMM FAM TOUR & WINES OF BC DOCUMENTARY FILMING

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS22WGBC SOCIAL MEDIA GUIDE 2022DOWNLOAD THE GUIDE

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS23VANCOUVER MAGAZINE AWARDSPOUR MORE BC

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM24ACCESSIBILITY & INCLUSIVITY CAMPAIGNSWIRL AROUND BC - WINTER

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM25 #BCWine#SwirlBCAd EngagementAd ReachAd Link ClicksQ1Q2Q3Q41,192,516 views24,155 followers2,680 followers36,933 followers 3,193 followers17,507 Blog views

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM26WINES OF BC FALL/WINTER CONTENT

Q1 Q2 Q3 Q460 40 20 0 FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP27Q1 Q2 Q3 Q460 40 20 0 CEO UPDATEWEEKLY UPDATE

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP28 Top 5 Preforming PagesPage ViewsQ1Q2Q3Q4

COMPETITION1AWARDS90MEMBERS8FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP30WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTS

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP29MEMBER PORTAL NOW ACTIVE ON WINEBC.COMQ1Q2Q3Q4MEMBER PORTAL VIRTUAL TOUR

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP31WINEMAKERS & VITICULTURISTS FORUM EVENT

FISCAL 2023STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS32

FISCAL 2023STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES33BC VQA Provincial litre market share over $20Q1Q2Q3Q4BC VQA Price Point in Price Band $20 - $39.99Q1Q2Q3Q4

FISCAL 2023STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES34BEHIND THE LABEL WITH JOHN SCHREINER

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET35POUR MORE BC PROGRAM

FISCAL 2023STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET36BC LIQUOR STORESSAVE-ON-FOODS

Thank you for reviewing this Q3 issue of Celebrate the Wines of British Columbia for FY23. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476