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Q2 ReportJuly, August, and September, 2022CELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2023 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

COMMUNICATIONS DIRECTORA MESSAGE FROM LAURA KITTMER4

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'5SWIRL BC & BC CHICKEN MONTH TOOLKITS

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'6NEW VISUAL ASSETS IN SUPPORT OF THE AMBASSADOR PROGRAM LEVEL ONE ONLINE

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'7EXPLORER APP FEATURE DISCOVERY CAMPAIGN

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'8x5'CELEBRATING MORE ACCESS TO 100% BC WINE WITHTHE OPENING OF A NEW WINES OF BC SAVE-ON-FOODSSTORE IN COQUITLAM, BC''WINE GROWERS BRITISH COLUMBIA WELCOMES NEWMEMBERS TO THEIR BOARD OF DIRECTORS''THE ECONOMIC IMPACT OF THE BC WINE INDUSTRY: PRIMEDFOR POST-PANDEMIC GROWTH''FEDERAL SUPPORT FOR BC WINERIES''WINE INDUSTRY LEADERS HONOURED AT THE 2022 CANADIANWINE GROWERS SYMPOSIUM'58% Open Rate

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'9

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'10IN REGION MEDIA FAM TOURS

INTERNATIONAL COOL CLIMATE WINE SYMPOSIUMFISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'11

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'12WGBC Q2 CAMPAIGN THEMATICSDRIVE TRAFFIC TO WINEBC.COM - Page Views by QuarterQ1Q2Q3Q4

CAMPAIGN ACTIVITYJULYAUGUSTSEPTEMBERFISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'13Q2 Campaign Activity Tracker

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS14

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS15KEY SPONSORSHIPS - TERROIR SYMPOSIUM 2022, CALGARY

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS16TERROIR SYMPOSIUM MASTERCLASSHOSTING KEY MEDIA & TRADE IN REGION - TERROIR SYMPOSIUM FAM TOUR

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS17HOSTING KEY MEDIA IN REGION - PHILIP WONG FAM TOURPOUR MORE BCHOSTING KEY MEDIA IN REGION - CHEF EXCHANGE FAM TOUR

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS18UPDATE TRADE EDUCATION MATERIALS TO INCLUDE NEW SUB-GISCREATE TRADE FOCUSED SALES MATERIALS WITH SUPPORTING FACTS - BC VINTAGE GUIDE

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM19SWIRL AROUND BC CAMPAIGN

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM20 #BCWine#SwirlBCAd EngagementAd ReachAd Link ClicksQ1Q2Q3Q4230k views24,155 followers2,612 followers36,744 followers 1,503followers13,589 Blog views

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM21WINES OF BC SUMMER CONTENT

Q1 Q2 Q3 Q460 40 20 0 FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP22Q1 Q2 Q3 Q460 40 20 0 CEO UPDATEWEEKLY UPDATE

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP23 Top 5 Preforming PagesPage ViewsQ1Q2Q3Q4

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP24MEMBER PORTAL LAUNCH ON WINEBC.COMQ1Q2Q3Q4MEMBER PORTAL VIRTUAL TOUR

COMPETITION1AWARDSN/AMEMBERS10FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP25WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTSWGBC ANNUAL GENERAL MEETING

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP26ADVOCACY FAM TOUR

FISCAL 2023STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS27DIRECT TO CONSUMER TASK FORCEBC WINE TOURISM PLAN 2023-2027VINEYARD RESILIENCY TASK GROUP UPDATE

FISCAL 2023STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS28NEW WINES OF BC STORE LOCATION

FISCAL 2023STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES29BC VQA Provincial litre market share over $20Q1Q2Q3Q4BC VQA Price Point in Price Band $20 - $39.99Q1Q2Q3Q4

FISCAL 2023STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES29BEHIND THE LABEL WITH JOHN SCHREINER

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET30POUR MORE BC PROGRAM

Thank you for reviewing this Q2 issue of Celebrate the Wines of British Columbia for FY23. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476