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Q2 Report

TABLE OF CONTENTS 1 2 3 4 9 10 11 12 15 16 17 18 WINE BC 2030 VISION MISSION A MESSAGE FROM PRESIDENT CEO A MESSAGE FROM MARKETING DIRECTOR COMMUNICATIONS DIRECTOR STRATEGIC GOAL 1 BRAND STRATEGIC OBJECTIVE 1 BUILD A WORLD CLASS BRAND STRATEGIC GOAL 1 BRAND STRATEGIC OBJECTIVE 2 POSITION BC AS A PREMIER WINE REGION WITH THE TRADE STRATEGIC GOAL 1 BRAND STRATEGIC OBJECTIVE 3 BUILD BRAND BC IN LEADING EXPORT MARKETS STRATEGIC GOAL 1 BRAND STRATEGIC OBJECTIVE 4 MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM STRATEGIC GOAL 2 ADVOCACY STRATEGIC OBJECTIVE 5 STRENGTHEN WINE INDUSTRY LEADERSHIP STRATEGIC GOAL 2 ADVOCACY STRATEGIC OBJECTIVE 6 ALIGN GOVERNMENT ADVOCACY EFFORTS STRATEGIC GOAL 2 ADVOCACY STRATEGIC OBJECTIVE 7 INCREASE VALUE OF BC WINE THROUGH CERTIFICATION STRATEGIC GOAL 3 DEMAND STRATEGIC OBJECTIVE 8 INCREASE DEMAND FOR 100 BC WINES AT HIGHER PRICE POINTS STRATEGIC GOAL 3 DEMAND STRATEGIC OBJECTIVE 9 SECURE AND IMPROVE ACCESS TO THE BC MARKET

2.1 Q2 RESULTS

BOARD APPROVED COMMITTEE

MODERNIZATION OF BC LCRB LICENSE AND BC LDB DISTRIBUTION AGREEMENTS

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