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Q1 ReportCELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2024 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

COMMUNICATIONS DIRECTORA MESSAGE FROM LINDSAY KELM4

Q1Q2Q3Q4FISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'5Update

6UpdateUpdateFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

7UpdateUpdateFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Q1Q2Q3Q4Update8The VineFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

UpdateQ1Q2Q3Q49‑FISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Update Continued...UpdateFISCAL 202410STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

APRILMAYJUNE11Q1 Wines of BC Content TrackerFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Update12x3x1x1Q1 Media Activity ReportFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

13Q1 BC Wine in the NewsFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

14‑Update.UK TASTING EVENT & SEMINAR - TASTE CANADAFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

Update Continued...15TEAM BCFISCAL 2024STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'

FISCAL 2024STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS16VANCOUVER INTERNATIONAL WINE FESTIVAL SEMINARVINTAGE 2022 MEDIA PREVIEWUpdate

Update17Q1Q2Q3Q4Q1Q2Q3Q4UpdateFISCAL 2024STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS

18UpdateUpdateFISCAL 2024STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERSQ1Q2Q3Q4

Update.19FISCAL 2024STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERSUpdate

20FISCAL 2024STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERSUpdateUpdateSAVE ON FOODS WINE IN GROCERYABLE BC

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM21Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM22Update continued...

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM23Update continued...+18.7% growth4,532 followers24,274 followers -0.8% decline+0.9% growth37,250 followers n/a465 followers-18%% 407k viewsUpdate

FISCAL 2024#BCWine#SwirlBCQ1Q2Q3Q4STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM24UpdateThe Vine

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM25Update

FISCAL 2024DBC TOURISM SECTOR WEBINAR STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM26Update

FISCAL 2024STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM27Update

Q1 Q2 Q3 Q460 40 20 0 FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP28Q1 Q2 Q3 Q460 40 20 0 CEO UPDATEWEEKLY UPDATE

FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP29COMPETITIONS4AWARDS386MEMBERS75WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTSUpdateQ1Q2Q3Q4

30FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdateUpdate

31FISCAL 2024STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIPUpdateUpdate

FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS32UpdateRead the Strategy

33FISCAL 2024STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTSUpdate

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES34Q1Q2Q3Q4Update

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES35UpdateBehind the Label

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES36Q1Q2Q3Q4SAVE ON FOODSABLE BCUpdate

FISCAL 2024STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES37UpdateUpdate

FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET38ALBERTA TASK GROUPUpdateQ1Q2Q3Q4

FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET39BC VQA RELEASE IN BCL STORESUpdate continued...

CO-OP WINE SPIRITS BEERUpdate continued...FISCAL 2024STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKETBCLDB WEBINARBWINES OF BC AMBASSADOR PROGRAMUpdate40

Thank you for reviewing this Q1 issue of Celebrate the Wines of British Columbia for FY24. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476