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Q1 Report

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OBJECTIVE TRACKINGOUR MISSIONWINE BC 2030VISION1

PRESIDENT & CEO2

MARKETING DIRECTORCOMMUNICATIONS DIRECTOR3

STRATEGIC GOAL #1: BRANDFISCAL 20224

STRATEGIC OBJECTIVE #1:BUILD A WORLD-CLASS BRAND FOR WINES OF BRITISH COLUMBIA5

STRATEGIC OBJECTIVE #1:BUILD A WORLD-CLASS BRAND FOR WINES OF BRITISH COLUMBIA6

STRATEGIC OBJECTIVE #1:BUILD A WORLD-CLASS BRAND FOR WINES OF BRITISH COLUMBIA7

STRATEGIC OBJECTIVE #1:BUILD A WORLD-CLASS BRAND FOR WINES OF BRITISH COLUMBIA8

STRATEGIC GOAL #1: BRANDFISCAL 20222.1 Q1 RESULTS9BC WINE MONTH TRADE TOOL KIT

STRATEGIC GOAL #1: BRANDFISCAL 202210

STRATEGIC GOAL #1: BRANDFISCAL 202211

12

STRATEGIC GOAL #2: ADVOCACYFISCAL 202213

14

STRATEGIC GOAL #2: ADVOCACYFISCAL 2022BOARD APPROVED COMMITTEECONTINUED FISCAL ADVOCACY15

STRATEGIC GOAL #2: ADVOCACYFISCAL 2022MODERNIZATION OF BC LCRB LICENSE AND BC LDB DISTRIBUTION AGREEMENTS16

STRATEGIC GOAL #3: DEMANDFISCAL 202217

STRATEGIC GOAL #3: DEMANDFISCAL 202218