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Q1 ReportApril, May, and June 2022CELEBRATE THE WINES OF BRITISH COLUMBIA

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OBJECTIVE 1OBJECTIVE 2OBJECTIVE 3OBJECTIVE 4OBJECTIVE 5OBJECTIVE 6OBJECTIVE 7OUR MISSION1Fiscal 2023 Strategic Objectives

CEO & PRESIDENTA MESSAGE FROM MILES PRODAN2

MARKETING DIRECTORA MESSAGE FROM KIM BARNES3

COMMUNICATIONS DIRECTORA MESSAGE FROM LAURA KITTMER4

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'5SWIRL BC / APRIL IS BC WINE MONTH & MORE

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'6LEVEL ONE AS A GO-TO TRAINING TOOL WITH EVER-GREEN ACCESSIBILITY

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'7MARKETING THE APP AS AN ESSENTIAL TRIP PLANNING TOOL

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'8x3x2x1

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'9

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'10TASTE CANADA UK 2022

INTERPRETING WINE PODCAST PARTNERSHIPFISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'11UK WINE MARKET BRIEFING WEBINARPROWEIN 2022

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'12VANCOUVER INTERNATIONAL WINE FESTIVAL 2022SINGAPORE MARKET BRIEFING WEBINAR

FISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'13WGBC Q1 CAMPAIGN THEMATICSDRIVE TRAFFIC TO WINEBC.COM - Page Views by QuarterQ1Q2Q3Q4

CAMPAIGN ACTIVITYAPRILMAYJUNEFISCAL 2023STRATEGIC OBJECTIVE 1: BUILD A WORLD-CLASS BRAND FOR 'WINES OF BRITISH COLUMBIA'14Q1 Campaign Activity Tracker

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WNE REGION WITH TRADE, MEDIA, AND INFLUENCERS15

MEDIACOVERAGE >TRADETESTIMONIALS >FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS162021 BC Wine Vintage Preview

FISCAL 2023STRATEGIC OBJECTIVE 2: POSITION BC AS A PREMIER WINE REGION WITH TRADE, MEDIA, AND INFLUENCERS17HOSTING KEY MEDIA IN REGIONPOUR MORE BC

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM18SWIRL AROUND BC CAMPAIGN

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM19 #BCWine#SwirlBCAd EngagementAd ReachAd Link ClicksQ1Q2Q3Q4+283 followers+1.1% engagement +730 followers +138% engagement+1,522 followers -58% engagement+293 followers-39% engagement +177% in views 247 min avg viewtime497k views+262%

FISCAL 2023STRATEGIC OBJECTIVE 3: MAKE BC WINE COUNTRY A BENCHMARK FOR WINE TOURISM20WINES OF BC NOW ON PINTEREST AND TIK TOK

Q1 Q2 Q3 Q460 40 20 0 FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP21Q1 Q2 Q3 Q460 40 20 0 CEO UPDATEWEEKLY UPDATE

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP22 Top 5 Preforming PagesPage ViewsQ1Q2Q3Q4

COMPETITIONS4AWARDS387MEMBERS68FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP23WGBC MEMBER EXCLUSIVE WINE CONSOLIDATIONS FOR DOMESTIC & INTERNATIONAL EVENTSWINE COMPETITION CONSOLIDATIONS & RESULTS

FISCAL 2023STRATEGIC OBJECTIVE 4: STRENGTHEN WINE INDUSTRY LEADERSHIP24CRISIS COMMUNICATIONS & MEDIA TRAININGDIRECT DELIVERY ADVOCACY

FISCAL 2023STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS25SECURE FUNDING / PARTNERSHIPSUPDATES TO BC WINE TOURISM PLAN

FISCAL 2023STRATEGIC OBJECTIVE 5: ALIGN GOVERNMENT ADVOCACY EFFORTS26GREEN WINE FUTURE CONFERENCEVINEYARD RESILIENCY TASK GROUP UPDATE

FISCAL 2023STRATEGIC OBJECTIVE 6: INCREASE DEMAND FOR 100% BC WINES AT HIGHER PRICES27BC VQA Provincial litre market share over $20Q1Q2Q3Q4BC VQA Price Point in Price Band $20 - $39.99Q1Q2Q3Q4

FISCAL 2023STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET28ALBERTA CO-OP FAM TOUR POUR MORE BC PROGRAM - GROWING BC WINE IN THE ON-PREMISE CHANNEL

Q1Q2Q3Q4FISCAL 2023STRATEGIC OBJECTIVE 7: SECURE AND IMPROVE ACCESS TO THE BC MARKET29POUR MORE BC PROGRAM

Thank you for reviewing this Q1 issue of Celebrate the Wines of British Columbia for FY23. Please contact us with any questions or feedback.kjosephson@winebc.com250.869.2476